![]() Google has an Email Markup Tester which is very helpful in checking if there are any errors in your code.Create a special Gmail testing account for testing - ending in i.e.There are a few things to note when implementing this: ![]() The Gmail > Email Markup documentation page provides very detailed documentation on testing the markup language. ![]() Deal Badgeīelow is an example of a Deal Badge that can be displayed on the Promotions Tab: Also the best dimensions to use is 48×48 pixels. Note that the image is hosted on Marketing Cloud and that it is a secure page (https:). Custom Logo for Gmailīelow is the code to point to a custom logo in Gmail. My favorite tool to generate annotation markup is using this Gmail Promotion Tab Markup Tool. I won’t go too much into detail on the different Actions and Highlights, but I’ll provide some examples below. Note that Marketing Cloud strips the JSON-LD script (), so you will need to use Microdata. Highlights allow you to surface key information in your email such as order information, delivery, hotel/restaurant reservations, etc. Actions allow users to interact with you product or service right inside Gmail - quick actions like RSVP and Check-In. Besides just the logo, you can use Actions and Highlights. is a standardized markup vocabulary used by Google and other companies like Microsoft for Hotmail, etc. ![]() Google accomplishes this using markup in the emails that you send to your customers. This is done by annotating for Gmail promotions tab where you can embed microdata in the emails that are sent out. To be able to stand out as a marketer, you’ll want to use your company logo so that you can have a branded email and that your end-users can trust that it’s coming from you. An example of “S” with a green background for Salesforce Marketing Cloud and a “M” with an orange background for Marketing Cloud Product Update. In the screenshot below, you will see the default image that is used if you don’t specify a logo - which is just the first initial of the sender and random background color. In the above screenshot of the Gmail app on the iPhone, you can see that I’ve sent an email with the logo along with two other Ads below that (Harry’s and Nectar Mattress). You may have noticed that some companies have their own logos in the Gmail App in place of the circle with the first initial.
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